I AM YEG Arts: Ray Dak Lam

Since taking the plunge into freelancing, Ray Dak Lam has made big waves as a graphic designer and illustrator. Known best for his signature geometric designs and vibrant colour palette, Ray is sought after locally and internationally with some big-name clients under his belt. In just a few years as a freelancer, Ray has embraced new opportunities from his first mural project to taking part in Adobe’s Global Creator series — this week’s I am YEG Arts story puts the spotlight on Ray Dak Lam. 

Tell us a little bit about yourself and about why you’ve made Edmonton your home.

I’m an illustrator and designer from Edmonton. I graduated from the MacEwan Design Studies program in 2014. I got my creative career started working at a couple of advertising agencies and a smaller design agency. Since then, I’ve become a full-time freelancer — that’s what I’ve been doing for the past few years. I really like the creative freedom of freelancing, and that I get to explore more of my own personal style as well as choose my own clients and hours. 

I was born in Edmonton and have lived here all my life. All my friends and family are here, I feel like Edmonton will always be my home. Edmonton has also shaped who I am as an artist in many ways — the people, especially those I went to school with and have worked with, all my coworkers, friends and experiences growing up — I think it all inevitably influences the subject matter in my work and the themes that I introduce into my illustrations. And now I hope to contribute what I can to the city’s creative culture. 

What drew you to graphic design and illustration? How did you get your start?

During my first year of high school, I took a graphic arts program, and my very first project was to recreate a font or typeface. It was through typography that I discovered my love for graphic design. And that’s when I began considering it as a career for myself.

As for illustration, drawing has always been part of my life. I was always drawing as a kid, and I was never really good at any other subjects in school. Art was the only subject that I was passionate about. It is what motivated me and pushed me to pursue it all through childhood until now. 

Tell us about someone who mentored you or helped set you on your path.

One of my first mentors was Andrew Benson. I worked with him at my first job at an advertising agency. He taught me a lot about branding, design, and the advertising industry in general. He’s passionate about print design and illustration and taught me their importance when it comes to design. He really inspired me when he went off to start his own studio and I hoped for myself I could follow in his footsteps. 

Tell us about a big professional risk that you have taken and how it has influenced where you are today.

I would say taking the leap into full-time freelancing. It was scary in the beginning. I got laid off during the beginning of the pandemic from my advertising agency job. And at least for me, it was hard to find another full-time position. I was only able to land various short-term contracts, and some freelance projects here and there. In that moment I saw it as an opportunity to try this freelancing thing full-time since it has always been a dream of mine. 

The pandemic and getting laid off were the push I needed to take the full leap into freelancing. It really changed my career for the better and it has opened up a lot of opportunities that I never would have thought possible. I have had a chance to work with and collaborate with a lot of clients that I had thought were unattainable. And I’ve gotten to collaborate with many other incredibly talented designers and creative people in Edmonton. 

Who’s someone inspiring you right now?

Someone who is really inspiring me right now is an illustrator from Vancouver, Tom Froese, he makes Skillshare courses, through which he teaches his approach to commercial illustration; YouTube videos, podcasts — all on the topic of illustration, and aimed at people interested in the creative industry. I’ve done a couple of his Skillshare courses and I’m attending one of his workshops at the RGD DesignThinkers conference coming up May 30 ‑31 in Vancouver. 

He inspired me to find a focus and explore it as deeply as I can. His style has a very distinctive voice and he mentioned in his videos that it was the result of repeating a set of techniques over and over again once he found something that worked for him, so this really inspired me to seek a similar path for myself in terms of finding my own unique stylistic voice. 

What does your creative process look like? Where or how do you usually begin?

For me, it always begins in my sketchbook. I try to bring my sketchbook with me anywhere and everywhere I can. Especially when I’m traveling, during those long plane rides and train rides where I can just let my mind wander and draw freely — whatever comes to mind. After that I pick my favorite sketches and vectorize the artwork, then bring it into Photoshop where I use my drawing tablet to add texture to bring more of my own personality to the artwork. 

I enjoy creating abstract and geometric compositions because it’s a meditative and calming process for me. I started a personal project during the pandemic called ​“Shape Studies”, and it’s been an ongoing project ever since. With a focus on the fundamental elements of shape, line, and colour, I explore freely within those basic fundamentals to create the most interesting compositions that I possibly can. I also use similar principles of geometry and abstraction when I’m illustrating other subject matter, such as animals, landscapes, people, etc. I’ll continuously remove any unnecessary details and distill them into their most essential and fundamental forms. 

What are you currently working on and what do you hope to explore next?

I’ve just completed the 36 days of type challenge on Instagram yesterday and it was really satisfying to see it through from start to finish! The project invites designers, illustrators and artists from all over the world to create a letter or number each day for 36 days straight. It was my first time taking part in the challenge. I really love to explore creatively, and I feel it’s important to work outside of client deadlines and budgets. It’s somewhere I can freely express my voice and craft and refine my style. 

It was great seeing all of the other work from artists and designers that I follow, as well as discovering new artists to follow. Freelancing can be isolating at times, so participating in this challenge made me feel like I was part of this larger community all undertaking this daily activity together. 

What excites you most about the Edmonton arts scene right now?

All the projects centered around Edmonton’s Chinatown like Chinatown Greetings, created by Emily Chu and Shawn Tse, and Jordon Hon’s A Portrait of Chinatown documentary series. And many other creative projects that are supported by the Chinatown Transformation Collaborative (CTC). All these projects play a really important role in the revitalization of Edmonton’s Chinatown. It’s really inspiring to see so many people from different creative backgrounds coming together for a common cause. 

Want more YEG Arts Stories? We’ll be sharing them here and on social media using the hashtag #IamYegArts. Follow along! You can keep up with Ray on Instagram, Behance, Dribbble or visit his website.

About Ray Dak Lam

Ray Dak Lam is a designer and illustrator from Edmonton, Canada. His work is characterized by its simplicity, utilizing vibrant colours and bold geometric forms as the basis for direct, communicative imagery. He works primarily on brand and illustration focused projects with clients around the world, such as Asana, GoDaddy, and McDonald’s.